So why don’t men apply? One female human resources manager of a Nevada casino said that she has a skimpy bikini-like costume for a male applicant just in case a man applies so that she can demonstrate that her casino does not discriminate. Although the hourly wage is not much to talk about, cocktail servers who work on the casino floor earn generous tips, which means that their annual incomes can exceed $100,000 a year. This is somewhat surprising given that cocktail jobs are well-paid, especially at the high-end casinos. Even in lean economic times, men generally don’t apply for cocktail positions. The more expensive the casinos, the better looking the servers. Men could apply for jobs as cocktail servers either on the casino floors or in the nightclubs, but cocktailing, unlike bartending, is traditionally a woman’s job and continues to remain that way. According to the court, the makeup requirement did not unreasonably sex-stereotype her and it imposed no greater burden on her than the rules that men shave and keep their hair short. Court of Appeals for the 9 th Circuit saw it differently. She sued, alleging sex discrimination because her male cohorts did not have to wear makeup. Darlene Jespersen served bar at Harrah’s Casino in Reno, Nev., for almost 20 years when she was fired in 2000 for refusing to follow a new companywide policy that required her to wear makeup. But as the casinos were increasingly owned by major corporations that were more “brand” focused, they imposed additional “professional” hair and makeup requirements on the women. There was an occasional female hired for her expertise in bartending, not her sexy appearance. But bartenders were men-often middle-aged union members who were proud of their bartending skills. The women were cocktail waitresses or dancers in the shows. Las Vegas has always sold sexy, of course. And its unintended effect has been to squash the once hallowed profession of the male bartender.
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