After the better part of a decade in development, $317 million dollars spent, a helping hand from one Keanu Reeves, and a marketing campaign fueled by controversy and hype, it was universally understood this game would be revolutionary. And Cyberpunk 2077? Cyberpunk would be quality. Let’s pretend we can overlook all of what I’ve listed above, and instead focus on the one thing we know CD Projekt Red can do: make quality games. Now suppose, for a moment, we can toss all these ethical quandaries to the side. However, while CD Projekt Red apologized for these various offenses and fired the community manager of GOG.com following the insensitive remarks, the coming years would prove these instances were more of a pattern-a pattern that was also revealing itself to be deeply embedded in their upcoming game. The instances, quite rightfully, soured some people’s opinion on the company, as well as raised concern for how Cyberpunk 2077 would approach themes such as sexuality, sexualization, and transhumanism within the game. This is precisely what happened in 2018, when CD Projekt Red was called out for a transphobic tweet from their main account, as well as both a transphobic tweet and one downplaying the severity of GamerGate on the account of their sister company GOG.com. It can create great expectations that breed great disappointment, and attract more eyes that notice a company’s emboldened missteps. It's a currency that is equal parts valuable and volatile, and should be carefully spent and saved. I would be left with nothing-nothing but the reminder given to me when I chose my corporate title back in character creation: There’s no such thing as a fair game, only winners and losers.īut hype in the games industry is a tricky thing. And, mere moments after that, I would be confronted by aforementioned woman’s underlings, who would destroy my body, seize my assets, strip me of my job title, and steal the dossier I was given. In just a few moments, I would leave this bathroom and be given an assignment by my boss to assassinate a woman within the company who was getting in the way of his success. These were the first steps of my riches-to-rags story-of my fall from grace and onto the streets of Night City-I just didn’t know it yet. Of the three potential background stories for my character, V, I selected “Corpo,” and thus when I looked away from the bile-filled sink up towards the mirror above it, I was greeted by a red-suited corporate hot shot, eyes glazed over with anxiety. Like many moments before anticipated greatness, Cyberpunk 2077begins with sweat and vomit.
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